Free Will Schemes

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Initially pioneered by Will Aid and adopted by the two major cancer charities in 1990s, free Will services (FWS) are now a mainstay of charity legacy fundraising in the UK. The term ‘free Will’ is an umbrella term for a wide variety of partnerships and activities, from discounted Wills, donations in lieu of fees, charity paid for Wills, or pro-bono wills that are completely free to the charity and donor.

At the root of all free Will services, the consumer is offered the opportunity to write or update their Will, with the hope that they will leave a gift to a charity in return.

What you will learn

  • This training course aims to explain the various available Free Will Service models
  • Help you evaluate whether this could be part of your legacy fundraising strategy.

Legacy Link joins forces with Legacy Voice | UK Fundraising

About the author

Ashley Rowthorn is CEO of Legacy Futures, a group of specialist in-memory and legacy giving consultancies, helping charities get the most from legacies, both now and in the future.

With over 50 years combined experience, Legacy Futures businesses supports charities right through their legacy journey.

Legacy Link supports charities to secure and grow gifts-in-Wills income with the help of skilled administration consultants.

Legacy Foresight brings the best benchmarking, research and forecasting in the sector to inform and evaluate gifts in Wills and In Memory giving strategies.

Legacy Voice develops gifts in Wills and In Memory fundraising strategies and communications to transform legacy giving potential.

Together, Legacy Futures offers a new approach for our rapidly changing world, provide everything charities need to secure their future.