Member Blog: Katie Hayward

June 14, 2024

“I feel fortunate to work in an organisation which offers genuine value to our members.”

Katie Hayward joined the ILM in March in the role of Events and Communications Manager, as maternity cover for Blessing Chishiri. Within her role, Katie’s main responsibilities lie in ensuring ILM members are kept up to date on all things ILM and sector news, as well as organising the annual conference. Katie tells us more about her career to date and how she is enjoying her first role in the nonprofit sector.

I feel incredibly fortunate to have been given the opportunity to take on the role of Events and Communications Manager for the ILM, albeit in a caretaker capacity. 

In the three months since starting my position here, I have been lucky enough to have helped manage the annual conference, develop our Love Your Legacy Manager Campaign and work on several interesting initiatives.

My day-to-day responsibilities include creating and delivering our comms plan, including our weekly newsletter and social media, developing and overseeing our overall comms strategy, and working with the wider team to ensure the website and our content is relevant to our members needs and kept up to date.

Then, of course, there is the ILM annual conference! Before even starting in the role, I was informed the conference is a year in the planning and the highlight of our calendar. Well, that certainly was no exaggeration. The feedback we received from this year’s conference was excellent and as soon as we were back at our desks the following week, our attentions turned to next year’s event!

The conference is clearly a much-valued event for our members, and it is wonderful to be part of a team who are dedicated to ensuring it continues to be so year after year. I am excited to see the planning process through from the start and to have a much bigger input into creating what will hopefully be our best conference yet, in 2025!

Prior to joining the ILM, I held roles as a Marketing Executive for a hearing aid manufacturer and a Marketing Manager for an ecommerce start-up, where I developed a broad set of skills and marketing expertise.

Whilst in these roles, I fought to introduce philanthropic and socially responsible initiatives. I am incredibly proud to have been responsible for conceiving and organising large fundraising events at both companies, which have raised almost £35,000 for charities.

I have always had a desire to do work which has meaning and brings some good into the world. After over a decade working in the private sector, within increasingly more corporate environments, I felt the time was right to act on my long-term aspiration to move into the nonprofit sector. The role of Events and Communications Manager at the ILM offered the perfect opportunity, and I don’t believe I will ever look back.

I feel fortunate to work in an organisation which offers genuine value to our members and in doing so, supports the work of many incredible charities. The level of dedication and organisation within the team is fundamental to this. It is inspiring to see how much a small team can achieve through mutual respect and genuine teamwork, where new ideas are embraced.

My colleagues have made me feel a valued team member from day one. It is clear the appreciation of colleagues and peers extends throughout the sector. I was heartened to see the genuine appreciation and support on display at the conference – there was such a sense of community.

Full-time remote working has been an adjustment from predominantly office-based work, but it has been a positive change. I am certainly more productive without the distractions which can arise in an office environment! I also appreciate the flexibility and happier work-life balance as no work commute allows me to spend more time with my children.

Outside of work, I am mum to Olivia, 8 and Oscar, 5, who keep me very busy! We love going for days out in the great outdoors, exploring nature or meeting up with friends – we find this more enjoyable when the weather is good! We also all enjoy a good film, getting crafty and baking when the weather is less inviting.

By Katie Hayward


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