Brooke – Action for Working Horses and Donkeys – Legacy Marketing Manager

Join the passionate Fundraising & Communications (FundComm) directorate at Brooke and play a pivotal role in in shaping our future. As the Legacy Marketing Manager, you will drive the development and execution of compelling and impactful marketing strategies aimed at engaging and inspiring our devoted supporters – those who choose to leave a lasting legacy through gifts in Wills, In Memory donations, and Community Fundraising.

This role is instrumental in generating £12 million annually, representing nearly half of Brooke’s income. You will play a pivotal role in ensuring the ongoing success and evolution of our legacy marketing and digital tactics, ensuring sustainable impact for generations to come. Collaborating closely with colleagues from In Memory, Community Fundraising, Legacy Administration, and broader audience management teams, you will craft seamless supporter journeys and champion the significance of legacy giving throughout the organisation.

To excel in this role, you must demonstrate substantial experience in devising marketing strategies, particularly within the realm of Legacy Fundraising. Your proven expertise in digital marketing and fundraising, encompassing digital acquisition, retention, and data analytics, will enable you to strategically steer marketing initiatives across diverse channels and audiences. Your ability to identify new business, product, and marketing opportunities for various segments, coupled with your track record of fostering long-term supporter engagement and loyalty, will be instrumental. As a skilled networker and relationship builder, you will lead, manage, and nurture a team while fostering enduring partnerships with peers, agencies, and suppliers. Moreover, your proficiency in budget management and financial planning will ensure that campaigns deliver maximum impact.

Ready to make a lasting impact and shape the future of legacy giving at Brooke? Join us today and be a part of something truly meaningful.

At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.

We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.

We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.

Closed on 29 February 2024

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