Training & Events

Developing a Legacy Fundraising Strategy


The Legacy Administration Team is an invaluable source of knowledge and experience available to your Charity’s fundraising and legacy marketing teams.  Working collaboratively by sharing past and current legacy income analysis will help shape the ongoing development of the Charity’s legacy marketing strategy.

This course will focus on how to create an effective legacy fundraising strategy. It will provide a detailed account of each stage of the process and the key considerations that need to be taken into account when preparing the legacy fundraising message.